Business Tips
The Unexpected Roadblock Filipino Franchise Owners Face (Before They Even Open Their Doors)
For many Filipinos, opening a franchise isn’t merely a business decision—it’s a milestone. Some people save for years. Others do it for their families’ security. And many simply want a business with a proven model.
According to the Department of Trade and Industry (DTI), micro-, small-, and medium-enterprises (MSMEs) make up over 99 % of business establishments in the Philippines. Scribd+2Department of Trade and Industry+2
So franchising feels right: a recognized brand, an existing customer base, and support systems.
But what many first-time franchise owners tell you after they open is surprisingly consistent:
“The hardest part wasn’t running the business… it was months before we opened.”
If you’re still getting your bearings, you might start with our beginner guide:
How to Start a Franchise in the Philippines
Today, we’ll dig into the part almost nobody discusses—but that often determines success or failure.